Modern Marketing + Measurement

Making the Right Moment More Valuable

In this episode of Modern Marketing and Measurement, I’m joined by Brad Quinn, SVP, Strategy & Growth at KERV.ai, to talk about a part of marketing that’s been hiding in plain sight—context. Brad breaks down how analyzing content at the scene level, not just the audience level, is helping brands show up at the right moment with far more relevance. From turning underutilized content libraries into high-value inventory to navigating brand safety in nuanced, real-world environments, this conversation gets into what it really takes to connect creative, context, and commerce in a way that actually performs.
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From Attribution to Intention: Asking Better Questions to Drive Real Growth

In this episode of Modern Marketing and Measurement, I’m joined by Laura Forester, Head of U.S. Brand Strategy at Gravity Global, for a conversation that brings marketing back to what actually matters—people. Laura shares why the industry’s obsession with tracking everything can miss the bigger picture, and how shifting from attribution to intention helps uncover what truly drives behavior. We get into the power of better questions, the role of experimentation, and why understanding human motivation—not just clicks—leads to stronger, more meaningful results.
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From Clicks to Decisions: Marketing in an AI-Mediated World

On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made. We get into her idea of “decision orchestration” and why visibility is now a “consequence of influence.” Natasha’s joy is contagious all while painting a picture for current leaders to understand practical and real approaches to the current stage of marketing.
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Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth

In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing, about cutting wasted ad spend and focusing on what actually drives results. We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
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Not Your Granddad’s MMM: AI, Creativity, and What Comes Next

On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media. We get into what real-time, scenario-based measurement actually looks like, why conversational data is changing how teams work, and how keeping a clear North Star—and a strong human point of view—matters more than ever as the tools get smarter.
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Attention Isn’t Enough: Turning CTV Moments into Measurable Impact

Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short. We get into why attention is really about opportunity, not outcomes, and how pairing it with brand lift and creative strategy is what actually drives results. Steve also shares how CTV is evolving, what’s holding back real-time optimization, and why smarter creative variation—not just better placement—is the next big unlock for marketers.
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From Prompts to Performance: The Rise of Vibe Marketing

The way people discover and buy is shifting quickly, and AI is right at the center of it. Jamie Domenici, CMO of Klaviyo, breaks down Klaviyo’s new “vibe marketing” approach, what it means to move from building campaigns to prompting them, and why first-party data is quickly becoming the foundation for what comes next.
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A Brand Renaissance, Fueled by Better Use of Data

Welcome back to Modern Marketing and Measurement. On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance. We cover how data collaboration helps connect the full customer picture, how personalization should support (not dilute) brand, and why treating customer data with care is key to building relationships that actually last.
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Turning TV Into a Performance Channel with Investment Grade Data

Welcome back to Modern Marketing and Measurement. Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports. Laura also shares why contextual creative matters more than ever, how survey data is out and watching actual behavior data is in, and how to use all of it to give clients “investment grade data.”
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The $70 Billion Question: Why So Much Ad Spend Delivers No ROI

Welcome back to Modern Marketing and Measurement. In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return. Rick explains where measurement often goes wrong, why “always-on” MMM isn’t always the answer, and how better data—from local signals to real performance metrics—can help marketers make smarter decisions before budgets are wasted.
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